Imagino Bright

Imagino is the polished, slightly expensive end of fresh. It follows Louis Vuitton's Imagination very closely, near 97%, and it's one of our pricier scents for a reason.

Bright bergamot, citron and orange open it, then a black-tea-and-ginger heart keeps it interesting rather than just citrusy, settling on a soft ambroxan, musk and incense base. Clean, but with real shape to it.

It's a spring and summer daytime scent, unisex, and it doesn't shout, which is part of the appeal. The sort of thing people lean in to ask about rather than catch from across the room.

The Perfumer's Note — Mazhar Hussain Bodla

"A bright citrus-and-tea scent with a clean, expensive feel. Honestly: it's elegant and very wearable, but it's a fresh one, so it sits closer to the skin than a heavy oud."

Imagino Bright is our own inspired composition and isn't affiliated with or endorsed by Louis Vuitton.

• Apply on clean, moisturized skin (best after a shower).
• Spray 2–4 times on pulse points: neck, wrists, behind ears, inner elbows.
• Hold the bottle about 10–15 cm away from the skin while spraying.
• Do not rub wrists together – let the fragrance air-dry naturally.
• For extra lasting power, lightly mist on clothes from a distance of 20–30 cm (avoid silk/light fabrics).